The financial system is complex in structure and function throughout the world. It includes many different types of institutions: branch banks, insurance companies, mutual funds, stock and bond markets, and so on... all of which are regulated by government. The financial system channels billions of dollars per year from savers to people with productive investment opportunities.
Bank Branch is considered as one of the most important channel of the bank and is generally the most preferred channel from the customer's point of view. The bank branch is referred to as the face of the bank since the customer can visit personally and meet and interact with the bank branch officials and avail the various services offered by the bank.
In India the banks and banking have been divided in different groups. Each group has their own benefits and limitations in their operations. They have their own dedicated target market. Some are concentrated their work in rural sector while others in both rural as well as urban. Most of them are only catering in cities and major towns.